School Project | ART 235 Logo & Identity Design
Hounds House is a fictional non-profit no-kill shelter that caters to canines in need. Homeless dogs receive assistance in food, shelter, and medicine from the proceeds of ecological doghouses built by Hounds House, healthy treats baked at Hounds House, and donations from the public.
- Create a logo and stationery system for a fictitious non-profit (or not-for-profit) organization. The design should exhibit use of visual economy and an understanding of figure/ground relationships, contrast, and the gestalt principles. The logo should work on “more than one level”. Originality and depth of concept are important.
- Present your logo in the form of a logo presentation sheet for the final critique.
- The complete stationery system will incorporate the logo into the following formats 1.) letterhead sheet 2.) business card 3.) envelope
- Create a unique application for your logo
- Create mocks-ups to present your unique application, logo and stationary system.
